Recent Posts

Why do they race? – Athlete Motivation & Race Promotions

Using Race Promotions to Motivate Athletes The other day I was reading a research paper that is a study of athlete motivation for racing events. It examined what prevents and motivates racers how to use this information for race promotion and marketing. The authors sampled Read More …

Providing Race Photos will Increase Race Registrations

Providing race pictures will increase race registrations.  People in general love looking at pictures of themselves.  Just look at Facebook.  (I realize that the kids don’t use Facebook anymore, and I’m dating myself)  Athletes are no different and enjoy pictures of themselves doing their sport Read More …